An
increasing number of communities are using new online methods of
reaching out to potential visitors and investors. Here is a sampling
of traditional Ohio downtowns that are using one ore more forms of new
media to communicate their own unique brand and identity:
It takes only a bit over three minutes to get an effective overview of Downtown Lancaster, thanks to this video posted on YouTube by Main Street Lancaster. Everything is covered – shopping, attractions, and magnificent 19th and early 20th century architecture. A second video profiles signs of renewed investment following the 2007 downtown fire, and discusses plans for downtown improvements throughout the coming year.
The folks at Main Street Oberlin are using a blog to share their story (click here).
Visitors to the site can read about upcoming events, learn about
volunteer opportunities, and participate in polls about local merchants.
Speaking of websites, one of the most beautiful additions to Ohio-related cyberspace over the past few months has been the website of Main Street Greenville. Detailed information includes one of the most colorful downtown maps you may ever see!
While not produced by the local downtown organization, this website demonstrates the potential of a virtual tour to convey a sense of place. This tour is of downtown Millersburg, county seat of Holmes County. From six different locations, you can view a 360 degree panorama in every direction… including up and down! Its just about the closest things to being there yourself – which, in the case of Millersburg, is a real treat. The company producing the tour, OliVR Webworks, is located in Millersburg.
It takes only a bit over three minutes to get an effective overview of Downtown Lancaster, thanks to this video posted on YouTube by Main Street Lancaster. Everything is covered – shopping, attractions, and magnificent 19th and early 20th century architecture. A second video profiles signs of renewed investment following the 2007 downtown fire, and discusses plans for downtown improvements throughout the coming year.
The Historic Carrousel District in Mansfield has one of the informative and entertaining downtown websites you will find (click here).
A good deal about the area, including lists and maps of merchants and
service providers, a listing of investment opportunities, and notices
of upcoming events is joined by photographs from the past year’s
activities in the District. A YouTube video of the same scenes can be
viewed here.
While not produced by the local downtown organization, this website demonstrates the potential of a virtual tour to convey a sense of place. This tour is of downtown Millersburg, county seat of Holmes County. From six different locations, you can view a 360 degree panorama in every direction… including up and down! Its just about the closest things to being there yourself – which, in the case of Millersburg, is a real treat. The company producing the tour, OliVR Webworks, is located in Millersburg.

